Case Study: Intuit and the Affinity Program

The Challenge

Intuit is a global leader in corporate sustainability with a strong commitment to carbon reduction strategies and powering prosperity for its customers. RPD Energy (formerly Renewable Power Direct, or RPD) has worked with Intuit to provide physical green energy to all of its U.S. facilities, including its Texas headquarters in Plano. Intuit told RPD it was seeking to design a new green energy program. One that extends beyond the “four walls” of its Texas headquarters to benefit its employees, customers, and other stakeholders.

The Solution

First, RPD worked with Intuit to specify the key requirements and attributes for this green energy program:

  1. Physical renewable energy from a local Texas wind project with the accompanying Renewable Energy Certificates (RECs) for its Plano, Texas, headquarters
  2. Balancing and load shaping through a retail electric supplier for its headquarters
  3. Ability to make energy from the same wind project available to its stakeholders
  4. Offer 100% physical green energy at an affordable price competitive with equivalent brown power offerings

Second, RPD selected the Lone Star II Wind Farm, owned and operated by EDP Renewables (EDPR). This project is  a three-hour drive from Plano and is connected to the same regional electric grid (ERCOT) as Intuit’s Texas campus.

Next, RPD worked with Just Energy to provide wholesale scheduling and retail balancing services for the program. RPD structured the transaction to meet the wholesale requirements of the generator, while using a standard retail supply contract structure for Intuit and its affinity groups.

In addition, under an innovative Affinity program designed by RPD and implemented by Intuit, Just Energy agreed to offer Intuit’s Texas affinity groups, or stakeholders, a green energy product at a price equal to its lowest brown power offering.